The gunsmoke snaking out of the barrel of the Red Raider's revolver in this Oct. 9, 1973, Dirk West cartoon signified a big victory for Texas Tech.
The Red Raiders defeated 11th-ranked Oklahoma State 20-7 in Stillwater the previous Saturday. In the way college football coaches have of talking up their opponents, Tech coach Jim Carlen had stressed in interviews before the game how much bigger the Cowboy players were than the Raiders.
Texas A&M was Tech's next game, and the Aggie referred to the Great Plains Life Building, now known as Metro Tower. It had been damaged in the May 11, 1970, tornado and was empty for five years. Dirk followed up on the gag of the Aggies wanting to stay there by drawing the building in his next cartoon.
Texas had beaten Tech 28-12 in Austin on Sept. 29, 1973. It was the only game Tech lost in an 11-1 season in 1973.
SMU had just lost a big game with 15th-ranked Missouri 17-7. The Mustangs had been ranked 14th in the nation and had the nation's leading rushing attack, averaging 438 yards a game on the ground. They were led by running backs Alvin Maxson and Wayne Morris, who were being called the M&M boys.
Arkansas and SMU tied for fourth place in the Southwest Conference in 1973 with 3-3-1 records. Texas finished first at 7-0, Tech was second with a 6-1 conference mark, and Rice finished third in the SWC at 4-3.